Franklin-based Event Producer to Speak at World’s Largest Special Events Conference



Industry Executive Tresa Halbrooks is Slated to Present at The Special Event Annual Conference in Long Beach, CA

Tresa Halbrooks

Sports and entertainment executive, Tresa Halbrooks, is slated to present during The Special Event conference in Long Beach, CA next Tuesday, January 10th.  The annual special events conference and tradeshow is held at different locations across the country each January and will be held in Long Beach, CA on January 10th – 12th. Due to Halbrooks’ expertise not only as a top event producer, but a public relations executive, her presentation will include an insider’s look into How PR and Branding Can Impact Your Event from Concept to Execution, During the 90-minute session, attendees will learn how to identify key aspects of an event, strategies for engaging the target audience through a PR plan and event execution that is cohesive for the brand.

Halbrooks launched LEGACY Consulting, PR & Events in 2012 after more than 20 years of working Carrie Underwood’s Album Launch Party and the Annual Waiting for Wishes Celebrity Waiters Dinner hosted by ESPN’s Kevin Carter and Jay DeMarcus of Rascal Flatts, which captured the attention of conference organizers who invited Halbrooks to be a presenter during The Special Event conference, the largest in the world.  in high profile organizations like the NFL/Tennessee Titans and Gaylord Entertainment.  The firm focuses on high profile clients ranging from professional athletes and entertainers to small businesses and corporate entities. LEGACY is known for producing high profile events like

Carrie Underwood's STORYTELLER Album Launch Party
 


Halbrooks invited Rick Borja, Executive Producer and Partner at Go West Creative Group to join her for the presentation.  Go West Creative Group is an award-winning event, experiential and content marketing company.

The Special Event conference recruits the top event professionals to share their knowledge with the 5,000 guests who attend the conference.  It is the world’s largest tradeshow and conference in the industry. Attendees are sure to enhance their knowledge with over 100 education sessions led by elite event producers from across the world.  Each session is designed to teach techniques needed in order for the audience to receive credit for the Certified Meeting Professional credential. Halbrooks’ session will explain in depth how vital the details are from concept through execution. Whether it is a high profile celebrity event, fundraising gala, concert, or grand opening, identifying the branding and PR opportunities is a crucial element to the overall success of your event. This session will equip attendees with the knowledge and understanding to utilize effective PR and branding tactics in order to conceptualize, design, create and execute an unforgettable event.
Jay DeMarcus (Rascal Flatts) and Kevin Carter (ESPNU) host 50 celebrities during annual Nashville event.
Halbrooks has received praise for her achievements which include, Company to Watch in 2016 by the Nashville Business Journal, Brentwood’s Best in Business Award 2015 & 2016; Nashville Business Journal’s Top Forty Under 40 in 2011; Nashville Area Chamber of Commerce’s Emerging Leaders Award in 2009; Nashville Business Journal’s Women of Influence Award in 2007 and the Tennessean’s Top 40 Under 40 in 2005.


About LEGACY
LEGACY Consulting, PR & Events is a boutique firm that focuses on serving high profile clients ranging from professional athletes and entertainers to small businesses and corporate entities. We work with our clients on a variety of needs as it relates to their image and branding, publicity and media, philanthropy and giving as well as complete event planning and production. For more information, please visit www.Legacy-PR.com.

About Go West Creative
Headquartered in Nashville, Go West Creative is an award-winning pioneer in the event, experiential and content marketing industry. For over 30 years, Go West Creative has worked with Fortune 500 companies to make their messaging meaningful.  Their roster of clients span across the United States and internationally, providing 360-degree experience for brands such as Kawasaki, Petco, Sonic Burgers, PWC, Five Guys, Transamerica, the Rose Bowl, the United Nations and many others.  Go West Creative creates unique experiences and moments that push brands into new exciting possibilities. For more information, please visit www.gowestcreativegroup.com.

About The Special Event
The Special Event is the world’s largest tradeshow and conference for event professionals. TSE invited event producers and planners from all areas to come together for three days in Long Beach, California. In the 32nd year, this conference continues to bring the industry elites into one convention and entertainment center to share trade secrets and pass on knowledge and expertise gained throughout the world. Follow along all the events with #TSE2017. For more information, please visit TheSpecialEventShow.com.

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