Showing posts from February, 2018
While many in the entertainment industry struggle to understand Facebook's new algorithm changes announced last month, Nashville-based video strategists at Pioplay Livestream embrace the new changes as it reinforces their specific multi-camera production strategy. Their formula for livestreaming content targets measurable results in organic reach, engagement and fan conversions. Pioplay Livestream client, Keith Urban , broke one million views organically in just 12 hours with a Facebook Live video of his pop-up concert last month at Nashville's Exit/In where he made key announcements to his fans worldwide about his upcoming album and world tour. Not only did the video reach millions of users organically, but the video also landed on Billboard's recently released Top Facebook Live Video Chart , reporting that Urban's video was the most commented and shared artist video in January with 19,000 comments, 10,000 shares, and 30,000 reactions.